How Shops Can Profit From Topps Now
Hopefully prior to reading this you’ve started your online store. This will provide you the necessary knowledge and infrastructure to complete this next task.
Beginning on MLB Opening Day 2016, Topps will now print to order cards based on day-to-day events that occur during the MLB season. The cards are only available for purchase on the Topps.com website for 24 hours. Pricing starts at $9.99 with free shipping. A complete checklist with print runs can be found on the Topps website.
With the cards not being sold in traditional packs and only being sold directly on the Topps website, it would appear as though there is no direct way to profit from Topps Now cards.
But I’ve identified two ways that store owners can potentially profit from these cards and will provide two real world examples.
- Buy and Flip... Or How About a Club?
The idea behind this should be very simple for you to understand. You’re opening or have a card store, perhaps some of these Topps Now cards can be flipped in your store. The cards get cheaper the more you buy. Free shipping is included.
Topps Now Pricing:
- 1 Card = $9.99 each
- 5 Cards = $5.99 each
- 10 Cards = $4.99 each
- 20 Cards = $3.99 each
If they create a card of a player in your local market, ordering 20 and charging $9.99 for them in your store or online might work. Or maybe you take pre-orders on them yourself and take little to no risk at all.
Here is an example of a dealer who has created a Topps Now buyers club. Couldn’t you do this in your own store or with your own online reach?
This is a perfect example why you need to set up your own website and potentially an online store. By doing this you can take advantage of anything that Topps decides to do.
- Get Paid By Topps.... No Really.....
In the Opening an Online Store article I mentioned how I made well over six figures from affiliate income on the website Sports Card Radio. Providing information about cards has always been more lucrative for me compared to trying to sell the cards myself.
You won’t make six figures flipping Topps Now cards in your store. In fact, the print runs have been low for many of the initial cards they released.
Despite the low print runs, I did notice that some of the secondary market values for the cards were decent. I saw that as an opportunity to promote the cards and began putting banners up on the various sports card websites I own to promote Topps Now.
The good news is, you can get paid by Topps to sell Topps Now cards or anything else they carry on their website.
I’ll show how much I made in just a few days with very little effort and I’ll walk you through how you can do the same on your own websites.
In 6 days I referred $699.98 worth of business to Topps.com. These were from a couple homemade banners I made and put on Sports Card Radio. The banners took you to the dedicated Topps Now page on the Topps website. Despite two of the purchases being for Translucent Football, I still get credit for anything they buy on the Topps site.
Topps pays a measly 3% of sales for affiliates. That is on the lower end of the spectrum for affiliate deals, but this is an easy conversion for me, so I’ll take just about any percentage I can get.
So from the $699.98 in sales, Topps will pay me $21. This is all done through their affiliate provider, Rakuten Affiliate Network. While $21 doesn’t seem like very much, this comes from just throwing up a couple banners that took 5 minutes to make.
By having some early success, I can dedicate more time to the Topps affiliate program and will probably use Facebook and/or Google ads to test the profit possibilities and hopefully make some real money.
But lets not get too complicated right now… let’s just show you how to sign up for the Topps network yourself.
- Rakuten Affiliate Network
Go To: Rakuten Affiliate Network and log in or register for a new account. Registering for an account is very similar to other affiliate accounts. Provide as much information as you can about your website. Advertisers like to know you speak English and are from the U.S. or Canada.
Once you are logged in and approved, find Topps and apply to their program. One easy way to find them is in the Advertiser search box.
Once you find their page, go ahead and apply under the offers tab:
The next thing you are going to have to do is wait. You will not get accepted right away. It took me several weeks to get approved for the program, but the wait time may have been cut down.
This is part of the website game. You have to be patient and wait to get accepted into programs at times. If you have a sports card website with even moderate traffic, this should be a converting program for you. In other words, it will be worth the wait.
Once accepted into the program, the first thing you might notice is the banners and links that Topps currently provides are weak. It’s like they haven’t updated the program in awhile. So what I had to do was go to the “Deep Linking” option and link to the Topps Now page myself. I also created my own banners to help entice clicks.
You can go to any page on the Topps website and create an affiliate link on the Rakuten Affiliate Network.
- Select Topps as your Advertiser.
- Paste the link you want into the URL box.
- Pick the type of link you want. (Most of the time you will use URL)
- Click Create Link
- Add the link to your website just like you’d hyperlink anything else.
These links can be put on your own website, on social media, or even into your email campaigns to your subscribers. You can promote anything Topps sells on their website and get a percentage of the sale. If Topps begins to sell more product exclusively through their own website, you can directly benefit from it.
Don’t be one of these hobby shops that grumbles and complains every time Topps, Upper Deck or Panini decides to try something new. Most of the time, with a little bit of thought and effort, you can profit from any situation thrown your way.